As a Partner Practice, the ability to design and build your own brand is now one of the most powerful tools you have.

But it isn't about your logo. It's far more important than that.

Your brand can:


Increase your FUM


Reduce fee discounting


Win new clients


Grow your existing clients


Increase your referrals


Inspire and recruit advisers


Maximise the BSP value of your practice

We help you answer the following questions:

What does brand really mean for a Partner Practice?

Have you avoided the usual brand mistakes that Practices make?

How to get your advisers to tell your brand story

How to make your brand relevant to new clients and getting more referrals

What Practice Owners say about us

It's tempting to think brand is just about your logo, but the guys have shown us it's so much more than that. We've seen a marked difference since working with Andy and the team, and we've grown significantly.
Mark Woodham, Corinthian Wealth Management (LMBU)
l first saw the team deliver a masterclass on brand at the Double Partners Conference. Since then, they've helped me, the Advisers, and the back-office team and lifted the overall performance of the Practice. Their support, guidance and expertise have been integral to our sharp growth. Since engaging with GHW we have had our best ever years and see an ongoing upward trend in our figures. I wish we had met them 5 years earlier.
Adam Johnson, New Forest Wealth Management
The team at GHW came recommended by another practice, so I had high hopes, but they've more than lived up to their reputation. We now have a clear brand story which is already opening up new opportunities.
Martin de Blocq van Scheltinga, Principal of Martello Wealth Management, Senior Partner Practice of St. James’s Place
Guy, Andy and Ade have been brilliant business mentors and have supported us in areas beyond the brand remit. I would recommend them to any growing and ambitious practice.
James Lindley, Castell Wealth Management

We are experts in branding financial services companies. Our experience includes American Express, Lloyds Bank, Zurich, Standard Chartered, Openwork and multiple wealth management practices. In the last two years, we've helped over 20 of the most dynamic and progressive Partnerships to develop and grow their businesses.

We bring a refreshingly different perspective to building brands. We don't use jargon, show you ideas that won't pass Financial Promotions or write pointless long documents.

We roll our sleeves up and get stuck in with robust and pragmatic solutions that will make a difference to your practice.

And, most importantly, we measure success by how well your brand increases your growth.

(We are an independent business that is not part St. James’s Place. The advice we provide is based on our experience of working with some of the world’s leading financial services brands and St. James’s Place Partner Practices across the United Kingdom)